Scream Effects Co. were approached to create new branding for Xplorer Central and their affiliated podcast, Infinite Adventures.

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For Xplorer Central, the brief was to deliver a bold, strong identity without being overly simplistic or unnecessarily complex. We developed both long-form and short-form logos designed to work independently or in combination, creating a cohesive brand identity. A golden yellow paired with clean white typography was chosen as the core palette, ensuring the brand stands out with clarity and impact.

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For Infinite Adventures, we were given creative freedom with only one guideline: to incorporate an infinity loop if possible. We produced a playful design combining a classic microphone head with an infinity emblem, which translated seamlessly from a full rendered design to simplified black-and-white variants

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The final branding packages provided each platform with a strong, versatile identity, enhancing recognition across digital and promotional channels.